Articles
Marketing Mistake #4
Marketing Mistake #3
Financial Mistake #2
currently leaking profit. The S4B Team
Marketing Mistake #2
Not having a Unique Selling Proposition (USP). This is by far the most common Marketing Mistake people make. Let us explain USP is the one thing that differentiates your business from your competitors in the minds of customers and prospects. The USP is what makes...
How to Monetise Your To Do List
Most entrepreneurs start a business because they do not want to work for someone else. But at some point, reality sets in. Their new boss works them to the bone and they feel guilty if they are not working 24/7. They realise that their new...
Marketing Mistake #1
“You Can’t Be All Things To All Men” We know this may come as a shock to you, but it’s true. You cannot hope to market your products or services to everyone even if you think everyone needs them. We’re not saying you can’t be...
New Statutory Payment Rates
New statutory payment rates for maternity, paternity and adoption pay, as well as Statutory Sick Pay, came into force last week. While the new rates are still subject to parliamentary approval, maternity, paternity and adoption pay is set to rise by £1.33 a week to...
VAT Free Staff Gifts and Rewards
VAT-Free Staff Rewards Making gifts to your staff to reward them for good work can mean having to account for VAT on these. However, there is an alternative way you can reward your employees that’s entirely VAT-free. For Under £50, think ‘goods’ Back to basics....
Financial Mistake #1: Failing to Keep Good Financial Reports
Accounts driving you mad? Here’s the first taster from our E-book ‘The 27 Common Financial & Marketing Mistakes That are Costing Owner-Managed Businesses £Millions Each Year’. We know what you’re thinking…typical accountants banging on about the boring stuff! Well, here are three facts that you...
What Every Customer Wants
Contrary to popular belief, customers are less interested in price and more interested in these ten things… All customers want the highest quality at the lowest price, right? Well, sort of. That is important but, surprisingly, the quality vs. price formula is not usually on...